Case Study: Global Biopharma Company boosts patient education and engagement with ON24

Global Biopharma Company boosts patient treatment discussions by 67% with ON24

A global biopharma company sought to scale its patient advocacy and education program to better support patients, particularly those with Lupus who often felt overwhelmed and lacked confidence discussing treatments with their providers. Their existing video conferencing tool was insufficient for delivering high-quality, accessible education. To address this challenge, they partnered with ON24 to implement webinars and digital content experiences.

Using the ON24 platform, the company created engaging webinars with live Q&A and customized digital content hubs for various disease communities. This solution allowed them to track attendee interactions and deliver personalized resources at scale. The results were significant: ON24 helped the company achieve a 67% increase in patient willingness to discuss treatments with doctors, and 77% of hub visitors felt more comfortable discussing their disease with providers.

Global Biopharma Company