Case Study: a global biopharma company boosts HCP engagement with ON24

Global Biopharma Company boosts HCP engagement by 59% with ON24

A global biopharma company faced the challenge of engaging time-strapped healthcare professionals (HCPs) at scale with complex educational content on its expanding vaccine portfolio. In-person events were insufficient, so the company turned to ON24 and its webinar capabilities to create immersive omnichannel experiences that would capture and retain HCP attention.

Using the ON24 platform, the company implemented integrated, multi-session virtual events that provided a centralized destination for live and on-demand content. This ON24 solution enabled the capture of valuable first-party data and automated targeted communications. The results were significant, including a 58% increase in virtual event attendance and a 59% increase in HCP engagement, successfully reaching over 200,000 professionals globally.

Global Biopharma Company