Case Study: Genesys increases pipeline by 127% with ON24 webinars and ABM integrations

Genesys increases pipeline by 127% with ON24

Genesys, a global provider of a customer experience platform, faced the challenge of transforming its digital events to support a new account-based marketing (ABM) strategy. Their existing webinars lacked engagement and a cohesive approach to reach different audiences and funnel stages. They partnered with vendor ON24 and its webinar platform to create a more meaningful and scalable engagement program for their target accounts.

The solution implemented by ON24 involved deep integrations with Marketo and Salesforce, creative use of on-demand webinars, and a variety of webcast formats with enhanced engagement tools. This enabled Genesys to personalize follow-up, provide valuable engagement data directly to sales, and repurpose content. As a result, Genesys increased its sales pipeline by 127%, reduced costs, and for the first time, delivered revenue directly from its online events program.

Genesys