Case Study: Genesys boosts pipeline revenue 3x with ON24

Genesys grows pipeline 3x in three years with ON24

Genesys, a global leader in customer experience solutions, sought a new digital marketing tool to unify its global content creation and drive pipeline revenue. The company needed a platform that could deliver a consistent brand experience worldwide, work with its existing back-end infrastructure like Salesforce and Marketo, and provide valuable insights into prospect engagement. To meet this challenge, Genesys selected the ON24 Platform for its webinar and digital experience capabilities.

By implementing the ON24 Platform, Genesys created a global webinar program featuring live demos and interactive content. The solution integrated with their CRM and marketing automation systems to synchronize marketing and sales efforts. This strategy yielded significant results for Genesys, including a 3x pipeline growth in three years and the generation of 4,300 global leads, with webinars driving 35% of their digital pipeline revenue.

Genesys