Case Study: G3 Communications boosts webinar revenue and lowers lead costs with ON24

G3 Communications cuts cost per lead by 54% with ON24

G3 Communications, a digital media firm specializing in B2B content and demand generation, needed to innovate beyond traditional marketing to provide greater value for its sponsors and drive high-quality leads. With a lean team, they sought an efficient way to distribute on-demand webinar content across their various publications, requiring a platform that simplified production and reporting.

Using the ON24 platform, G3 implemented an always-on webinar strategy, creating centralized hubs for on-demand content and multi-day webinar series. This allowed them to engage audiences with interactive reports and provide sponsors with detailed attendee analytics via the ON24 Engagement Score. The results were significant: ON24 helped G3 achieve a 15% year-over-year increase in webinar revenue, with webinars now representing 35% of total sponsorship revenue per brand and reducing cost per lead by 54%.

G3 Communications