Case Study: G3 Communications achieves 15% year-over-year revenue growth and 54% lower cost-per-lead with ON24

G3 communications brings new life into sponsored content with on-demand webinars

G3 Communications, a New Jersey–based digital media firm founded in 2006 that specializes in B2B marketing, custom content and demand generation, needed a more efficient way to distribute on-demand content across its publications (Demand Gen Report, Channel Marketer Report, Retail Touchpoints). With a lean team and sponsors seeking deeper value and audience engagement, G3 faced the challenge of simplifying webinar production and reporting while generating a steady flow of high-quality, lower-cost leads.

G3 adopted an always-on webinar strategy using the ON24 platform to centralize live and on-demand webinars, run week-long series, and repurpose content across 50+ clients, while using interactive features and the ON24 Engagement Score to streamline reporting. The program became G3’s second-largest revenue driver—35% of sponsorship revenue per brand—drove a 15% year-over-year revenue increase from webinars, and cut cost-per-lead by 54%.

G3 Communications

Sheri Butts

Marketing Manager