Case Study: G3 Communications boosts webinar revenue and lowers cost per lead with ON24

G3 Communications boosts webinar revenue 15% with ON24

G3 Communications, a digital media firm specializing in B2B marketing, needed a more efficient way to distribute on-demand content and generate high-quality leads for its sponsors. With a lean team, the company sought a user-friendly platform to move beyond traditional marketing and provide greater value through interactive, thought-leadership content. They turned to the ON24 Platform to address this challenge.

By implementing the ON24 Platform, G3 Communications created always-on webinar campaigns and a centralized hub for on-demand content. They leveraged features like screen sharing and the ON24 Engagement Score to produce engaging, data-rich webinars that provided deep insights for sponsors. The solution drove significant results for G3, including a 15% year-over-year increase in webinar revenue, with webinars now representing 35% of total revenue per brand. Furthermore, ON24 helped decrease the cost-per-lead by 54%.

G3 Communications