Case Study: FloQast achieves 47% conference attendance growth and scalable digital engagement with ON24

FloQast Optimizes and Scales Digital Engagement With ON24

FloQast, a workflow automation company for accountants with 500+ employees, relied on webinars to drive demand, deliver CPE certifications and enable sales and partner programs. As their webinar program expanded, their legacy platform couldn’t turn passive sessions into interactive experiences, provide meaningful engagement analytics, track CPE participation, or integrate cleanly with HubSpot and Salesforce.

Switching to ON24 let FloQast create branded, templatized digital experiences with polls, chat, Q&A and surveys while capturing first‑party engagement data and feeding it into their CRM and marketing stack. The result: a 47% year‑over‑year increase in conference attendance (1,700 to 2,500), improved lead scoring, faster sales activation and scalable, measurable programs that continue to drive pipeline.

FloQast

Lynsey Lee

Senior Marketing Operations Manager