Case Study: FloQast boosts webinar engagement and attendance with ON24

FloQast increases conference attendance 47% with ON24

FloQast, a company providing workflow automation solutions for accountants, found its webinar program outgrowing its original platform as it expanded into CPE certification and sales enablement. Their challenge was to turn passive webinars into interactive experiences, generate meaningful analytics, monitor CPE participation, and integrate with their marketing tech stack. They turned to the ON24 platform to address these needs.

Using ON24, FloQast created interactive, branded digital experiences with polls, chat, and Q&A, and integrated the platform with HubSpot and Salesforce. This provided deep audience engagement data for their sales team. As a result, ON24 helped FloQast increase annual conference attendance by 47% year-over-year, improve lead scoring, and effectively activate their sales pipeline.

FloQast