Case Study: FloQast boosts digital engagement and conference attendance with ON24

FloQast boosts conference attendance 47% with ON24

FloQast, a technology company providing workflow automation solutions for accountants, faced a challenge as its webinar program grew. Their existing platform could not support their expansion into CPE certification courses or generate the meaningful engagement data needed for sales follow-up and lead scoring. They needed a new solution to turn passive webinars into active experiences and integrate with their marketing tech stack.

Implementing the ON24 platform provided the solution. ON24 enabled FloQast to create interactive, branded digital experiences and gather deep first-party audience insights. This integration streamlined their data flow into Hubspot and SFDC. As a result, FloQast increased annual conference attendance by 47% year-over-year, improved their lead scoring, and effectively activated their sales team with actionable engagement data.

FloQast