Case Study: Flexential achieves 3X reach and 75% faster content creation with ON24

Flexential 3X’s reach and boosts content creation 4X faster with ON24

Flexential, a technology services and consulting firm, faced the challenge of revitalizing a dormant and inefficient webinar program. Their existing efforts were time-consuming, manual, and lacked an integrated strategy, which hindered their ability to gather prospect data and scale their marketing. To address this, Flexential turned to the ON24 Intelligent Engagement Platform.

By leveraging ON24's AI-powered capabilities, including ACE for automated content generation and content hubs for on-demand viewing, Flexential created a streamlined, multi-channel campaign strategy. This solution enabled them to repurpose webinar content efficiently and feed engagement data directly to sales via Salesforce integration. As a result, ON24 helped Flexential triple their program reach, reduce content creation time by 75%, and retain 90% of their audience during live sessions.

Flexential