Case Study: Fitbit Health Solutions increases revenue by 38% with ON24

Fitbit Health Solutions increases revenue by 38% with ON24

The customer, Fitbit Health Solutions, faced the challenge of scaling its B2B webinar program with limited resources. As a solo team, they struggled to establish a steady cadence, repurpose content, and capture the detailed attendee data needed to analyze performance and support sales pipeline growth. To address this, they turned to the vendor ON24 and its demand generation platform.

By implementing the ON24 platform, Fitbit gained tools for engagement scoring, marketing automation integrations, and screen share functionality. This solution provided the team with actionable insights and automated data capture. The results were significant, with ON24 webinars influencing 34% of revenue won through multi-touch attribution and 38% from first-touch attribution, making it the company's top demand generation channel.

Fitbit Health Solutions

Rachel Yarnold

Associate Digital Marketing Manager