Case Study: Fitbit boosts revenue by 38% with ON24

Fitbit boosts revenue 38% with ON24

Fitbit Health Solutions, the B2B division of Fitbit, faced a challenge in scaling its digital event and webinar program to drive B2B growth with a very small team. Using a basic platform like Zoom, they struggled to efficiently manage a steady cadence of events, repurpose content, and capture the detailed attendee engagement data needed to analyze performance and support sales. To overcome these resource limitations and align their digital events with revenue goals, they turned to the ON24 demand generation platform.

By implementing the ON24 Platform, Fitbit gained access to critical tools like engagement scoring, CRM integrations with Marketo and Salesforce, and interactive features like polls and resource widgets. This allowed their small team to automate processes, qualify leads effectively, and extend the life of their webinar content. The results were significant, with ON24 webinars becoming Fitbit's most profitable marketing channel, influencing 34% of revenue won and sourcing 38% of revenue through first-touch attribution.

Fitbit