Case Study: Fish & Richardson achieves expanded webinar series and nearly doubled attendance with ON24 Webcast Elite

Fish & Richardson - Customer Case Study

Fish & Richardson, a leading intellectual property law firm, had run a monthly post‑grant webinar series offering legal updates and free MCLE credit but faced serious problems when their long‑time webcasting vendor faltered during an acquisition. Errors in presenter details, a noncustomizable interface that didn’t support Macs or mobile browsers, unreliable phone bridges, and audio‑only archives drove down registrations and made the program hard to sustain.

The firm migrated to ON24’s Webcast Elite for its ease of use, interactive widgets, social media integration, fast audio‑and‑slide archives, and robust reporting. As a result Fish & Richardson expanded from one to three monthly practice‑specific webcasts, nearly doubled attendance in 2013 (averaging 100–350 registrants per session), generated more client engagement and onsite presentation requests, and freed marketing staff to focus on business development.

Fish & Richardson

Emma Brown

Senior Marketing Assistant