Case Study: Fiserv achieves record-breaking event attendance and 15% higher customer satisfaction with ON24 Virtual Conference

Fiserv sees largest event attendance in history of company with ON24

Fiserv, a global leader in financial services technology serving more than 16,000 clients, faced sudden economic pressures that forced it to postpone its flagship in‑person meeting while still needing to deliver timely education and strategic briefings to a broad client base. The company sought a powerful, customizable platform that could replicate the engagement of a live event, reduce costs and preserve high‑value client communication.

Fiserv moved its Virtual Client Exchange to the ON24 Virtual Conference platform, offering 30+ webcasts, 100+ documents, direct access to subject‑matter experts and interactive strategic briefings. The result was the largest event attendance in company history, a 67% increase in registrations over traditional live events, a 78.3% registrant‑to‑attendee conversion rate and a 15% lift in customer satisfaction around client communication, while saving time and travel costs.

Fiserv

Paul Marc Oliu

Director of Marketing for Investment Services Division