Case Study: ERT achieves 3X more closed deals and faster lead hand-off with ON24 Webcast Elite

ERT switches to ON24 from WebEx, improves lead hand-off, closes deals

ERT, a biotech company that works with pharmaceutical, biotech firms and CROs to collect clinical-trial data, relied on webinars to drive leads but struggled with WebEx. Delayed attendee reporting (48+ hours), poor mobile and international access that caused drop-offs, and slow sales follow-up limited webinar effectiveness.

After switching to ON24 Webcast Elite, ERT gained instant post-event reporting, Salesforce/Pardot integrations, engagement tools (surveys, Q&A, polls), mobile access without dial-ins, and much faster setup. The change doubled webinar cadence, produced 45% more on-demand leads, and helped webinar-sourced prospects generate 3× more closed deals and 5× more funnel activity than the next closest channel.

ERT

Sheryl Walder

Senior Marketing Specialist