Case Study: Equinox Fitness Training Institute achieves 65% audience expansion with ON24 Webinars

Equinox expands symposium reach by 65% with on24 webinars

Equinox’s Equinox Fitness Training Institute (EFTI) ran a multi-speaker symposium in New York to educate healthcare and fitness professionals on its “Movement, Nutrition and Regeneration” approach, but many target attendees in smaller markets couldn’t travel. The team needed a reliable, on-brand digital solution to extend the event’s reach and deliver live and on-demand content across devices.

EFTI used the ON24 engagement platform to stream the symposium live, house 25 presentations in a single branded portal with single sign-on, and offer on-demand access. The result: a 65% increase in audience reach on the day of the event, 300+ same-day attendees, a positive ROI from fixed portal costs, and additional revenue from 75 physical attendees who purchased extended on-demand access.

Equinox Fitness Training Institute

Beth Giersch

Senior Manager