Case Study: an enterprise technology provider drives $25M in pipeline with ON24

Enterprise Technology Provider drives $25M in pipeline with ON24

An enterprise technology provider faced challenges with its reactive and basic digital engagement program, which offered low audience interaction and generated few leads. Their webinars were not strategic, lacking live interaction and data collection. To properly engage buyers, they partnered with ON24 to transform their webinar strategy.

ON24 provided a platform for creating live, templated webinar experiences with engagement tools like Q&A and polls, integrated with Salesforce. This solution enabled proactive planning and personalized content. The results were significant, with the program generating over 10,000 leads and driving $25 million in marketing pipeline in one year, including $3 million from a single webinar.