Case Study: Leading Enterprise Manufacturing Company achieves 124% YoY increase in leads and scales distributor enablement with ON24

Enterprise manufacturing organization increases leads and enables distributors with ON24

A global manufacturing company with ~4,000 employees and a network of 90,000+ partners needed to scale digital engagement to educate customers and enable distributors worldwide. Their outdated webinar solution couldn’t personalize experiences, capture usable audience data, or support multiple use cases—limiting lead quality and global roll‑out.

By moving to ON24 the team consolidated webinars, content hubs and Salesforce/Pardot integrations, templatized branded experiences and launched distributor education programs and an on‑demand hub. The result: a 124% year‑over‑year increase in leads, a 27% rise in digital events run, faster on‑demand conversion (saving three days) and real‑time routing of higher‑quality leads to sales.