Case Study: Enterprise Manufacturer increases leads and enables distributors with ON24

Enterprise Manufacturer boosts leads 124% with ON24

A major enterprise manufacturer in the video surveillance industry needed to scale its digital engagement to educate customers and enable its global network of partners. Their outdated solution could not support their growth, provided limited engagement, and delivered generic data that hindered their ability to generate high-quality leads. They sought an enterprise-grade platform from ON24 to overcome these challenges.

By implementing the ON24 platform, the manufacturer consolidated its digital marketing programs onto a single, scalable solution. This enabled highly personalized webinar experiences, automated the routing of first-party data to Salesforce and Pardot, and created an on-demand content hub. ON24 helped the company increase its leads year-over-year by 124% and the number of digital events run by 27%, creating a new source of high-quality pipeline and deepening relationships with its partners.