Case Study: Enterprise Insurance Organization achieves 97% attendee satisfaction and scales member enrollment with ON24

Enterprise insurance organization drives member enrollment with ON24

An enterprise insurance organization that delivers workplace health education and member enrollment programs struggled with unreliable webinar software—video lag, glitches and a difficult back end—that hurt its ability to engage prospective members and demonstrate value.

The team adopted ON24 Webcast Elite and Breakouts (onboarding 80 users quickly), using custom branding and interactive tools like surveys, CTAs and live Q&A, and plans to add ON24 Forums for more two-way engagement. The switch enabled high-production virtual events, delivering 2,000 webinars in a year with a 97% attendee satisfaction rate and a 30% survey response rate.