Case Study: Enterprise Healthcare Company achieves 545% registration growth and scales member enrollment with ON24

Enterprise Healthcare Company Scales Member Enrollment with ON24

This enterprise healthcare company, which sells a wide range of insurance and related services, faced a high-pressure enrollment season with just 54 days to sell. The team needed to run thousands of compliant, localized webinars across time zones, manage frequent cancellations and notifications, and scale programs without adding headcount—tasks that were overwhelming manual processes and draining resources.

By deploying ON24’s platform and templates and training 700 staff, the company automated webinar creation, cancellation workflows and CRM integration with Salesforce, used 20+ engagement tools to capture “permission-to-contact” prospects, and maintained consistent, compliant experiences at scale. The result: instant client notifications that saved the team four months of work, a 545% year-over-year increase in registrations and a 173% year-over-year increase in attendance.