Case Study: Emarsys achieves global event scale with ON24

Emarsys scales global events to 3,000+ registrants with ON24

Emarsys, a digital marketing platform provider, needed to elevate its annual Retail Renaissance online event beyond a standard webinar to stand out in a crowded virtual landscape. Their challenge was to quickly create a globally accessible, multi-session digital festival that could engage a diverse audience across time zones and languages. They turned to the ON24 platform to build this experience.

Using ON24 Webcast Elite for live sessions and the ON24 Engagement Hub for on-demand content, Emarsys hosted a three-day virtual festival with over 50 sessions. The ON24 platform enabled interactive experiences and integrated with their marketing automation and CRM systems via ON24 Connect to capture actionable engagement data. The results were significant: the event attracted over 3,000 unique registrants from 30 countries, generated 9,000 session registrations, and continued to drive engagement post-event through the content hub.

Emarsys