Case Study: Emarsys achieves global event scale with ON24

Emarsys reaches 3,000 registrants in 10-12 weeks with ON24

Emarsys, a provider of omnichannel customer engagement software, faced the challenge of creating a standout digital event that could cut through the noise of standard webinars and engage a global audience. To achieve this for their Retail Renaissance festival, they partnered with the ON24 platform to move beyond a typical webinar experience.

Using ON24 Webcast Elite and the ON24 Engagement Hub, Emarsys hosted a multi-day virtual festival with over 50 sessions across multiple time zones and languages. The solution generated over 3,000 unique registrants from 30+ countries and more than 9,000 session registrations. ON24 enabled the team to capture valuable engagement data, integrate with their marketing automation and CRM systems, and continue to drive results with on-demand content long after the live event.

Emarsys