Case Study: Ellucian achieves 500 global webinar campaigns and nearly 32,000 leads with ON24 Webcast Elite

Ellucian rockets to 500 global webinar campaigns in under 2 years

Ellucian, a leading provider of student information systems serving more than 2,400 institutions, set out to build a global webinar program to engage over 100,000 prospects and customers. The marketing team needed a platform to establish worldwide webcast operations from scratch, deliver a consistent branded experience, and provide analytics to measure ROI and drive demand generation.

Ellucian chose ON24 Webcast Elite for its reliability, customization tools and industry-leading analytics; the platform enabled a polished, brand-integrated webinar experience and clear lead scoring. In less than two and a half years the program produced 500+ global campaigns, drew over 65,000 attendees and generated nearly 32,000 leads, delivering measurable ROI and scalable demand generation.

Ellucian

Donna Troeger

Manager of Lead Generation