Case Study: Ellucian achieves global webinar scale and lead generation with ON24

Ellucian launches 500 webinar campaigns in under two years with ON24

Ellucian, a leading global provider of student information systems, needed to create a global webinar program from scratch to engage its audience of over 100,000 prospects and customers. Their challenge was to find a reliable platform that could facilitate worldwide operations, provide a branded experience, and deliver analytics to evaluate ROI and demand generation. They turned to the ON24 platform to meet this need.

Using the ON24 platform, Ellucian was able to unify its digital campaigns and create a fully branded, interactive webinar experience. The solution provided robust analytics and reliable performance, which helped ensure a strong return on investment. As a result, within less than two and a half years, Ellucian launched over 500 global webinar campaigns, attracted over 65,000 attendees, and generated nearly 32,000 leads.

Ellucian