Case Study: Ellucian achieves global engagement and pipeline growth with ON24

Ellucian boosts content views 226% with ON24

Ellucian, a global technology company serving higher education, faced the challenge of scaling its marketing efforts to engage a worldwide audience with limited resources. The marketing operations team needed to streamline workflows, support regional colleagues, and deliver personalized virtual experiences without additional headcount, all while relying heavily on their existing partnership with ON24.

By leveraging the ON24 platform's AI-powered content engine (ACE) and engagement hubs, Ellucian automated the creation of summaries and clips from webinars, empowering regional teams with templates. This strategy led to a 68% registration-to-attendance conversion rate, a 226% year-over-year increase in content views, and established ON24 as a top channel for pipeline influence, all achieved by the lean team.

Ellucian