Case Study: Ellucian achieves global engagement and pipeline growth with ON24

Ellucian boosts content views 226% with ON24

Ellucian, a global technology company serving higher education, faced the challenge of scaling its high-performing webinar program to engage a global audience despite limited marketing resources and content creation support. To maintain growth and streamline workflows for its lean team, Ellucian needed to find a way to extend the reach and personalization of its virtual events without adding headcount, relying on its existing vendor, ON24.

By leveraging the broader ON24 platform, Ellucian implemented AI-powered content creation (ACE) to repurpose webinars into clips and summaries, used engagement hubs to host content, and employed automation and templates to save time and empower regional teams. This solution from ON24 yielded significant results, including a 68% registration-to-attendance conversion rate and a 226% year-over-year increase in content views, solidifying ON24 as a top channel for pipeline influence.

Ellucian