Case Study: Diversified achieves 60% webinar conversion rate with ON24

Diversified achieves 60% webinar conversion rate with ON24

Diversified, a company that runs hundreds of sponsored and internal webinars, faced challenges with their previous digital events platform. Their outdated system provided poor technical support, a subpar audience experience, and limited access to timely data. Seeking a modern solution to improve engagement and operations, they turned to the ON24 Intelligent Engagement platform.

ON24 provided a highly customizable platform with seamless integration into Diversified's marketing stack and real-time data analytics. This solution enabled the team to significantly boost engagement. As a result, ON24 helped Diversified achieve a 60% registration-to-attendance conversion rate and a consistent 5.0 out of 5 engagement score, along with a 19% increase in overall attendance year-over-year.