Case Study: Dentons achieves 50% attendance and attracts hundreds of new clients with ON24

Dentons moves in-person CLE program into the digital world with ON24

Dentons, the world’s largest law firm, relied on more than 100 annual in‑person events—especially CLE courses—to engage clients and counsel. When COVID made live gatherings impossible, the U.S. events team faced a rapid digital pivot with no prior virtual‑event strategy, the need to ready attorneys as presenters, and the challenge of convincing busy, senior legal professionals to attend online.

Dentons adopted ON24 Webcast Elite to deliver fully branded, interactive CLE webinars—adding polls, Q&A, video, content offers, breakout networking rooms, speaker training, and post‑event analytics. The program produced 12 virtual events, attracted several hundred new clients, achieved a 50% attendance rate, and generated positive feedback and actionable engagement data to shape future offerings.

Dentons

Susan DeLeva Bonner

Senior Events Manager