Case Study: Dentons boosts client attendance and engagement with ON24

Dentons attracts several hundred new clients with ON24 and reaches 50% attendance

Dentons, the world's largest law firm, faced the challenge of moving its extensive in-person CLE (Continuing Legal Education) program and over 100 annual events into the digital world when the COVID-19 pandemic struck. The firm lacked a digital event strategy, and its events team was unfamiliar with virtual platforms, needing a solution to engage their senior-level legal audience effectively. They turned to vendor ON24 and its ON24 Webcast Elite product to address this.

Using ON24, Dentons created scalable, interactive digital events with features like branding, polling, Q&A, and content offers to boost engagement. The solution included preparing attorneys as presenters and facilitating virtual networking. This allowed Dentons to deliver 12 virtual events, achieving a 50% attendance rate and attracting several hundred new clients while gathering valuable real-time feedback from attendees.

Dentons