Case Study: Demandbase triples pipeline with ON24

Demandbase triples pipeline with ON24

Demandbase, a leader in Account-Based Marketing (ABM), needed to incorporate its successful webinar program into a new ABM strategy to better align with sales and generate more pipeline opportunities from high-value accounts. To achieve this, the company partnered with ON24 and used its Webcast Elite platform to gain deeper audience engagement insights and share leads with its sales team.

Using the ON24 platform, Demandbase implemented seamless CRM integrations and leveraged audience engagement tools like polls and surveys to help sales prioritize follow-ups. This solution enabled the marketing team to host more targeted webinars. As a result, ON24 helped Demandbase triple its pipeline generation and significantly increase the number of targeted accounts attending its webinars, achieving its top goals for sales and marketing alignment.

Demandbase