Case Study: Demandbase achieves 3X pipeline generation with ON24

Demandbase grows pipeline 3X with ON24

Demandbase, a leader in Account-Based Marketing (ABM), needed to better align its marketing and sales teams to focus on high-value accounts and keep its sales pipeline full. As part of this shift to an ABM strategy, the company sought to incorporate its webinars as a quality-driven tactic rather than a quantity-driven one. To achieve this, they used the ON24 Webcast Elite platform.

Using ON24's integration and engagement tools, Demandbase gained valuable audience insights and seamlessly shared data with sales to prioritize leads. This solution enabled the marketing team to host more branded and targeted webinars. As a result, ON24 helped Demandbase significantly increase the number of targeted accounts in its audience, achieve 3X pipeline generation, and foster better alignment between its marketing and sales teams.

Demandbase