Case Study: Deloitte achieves rapid, high webinar engagement with ON24

Deloitte engages thousands of potential clients in record time with on24

Deloitte, a global professional services firm, needed to rapidly educate and engage Polish CFOs, tax directors and controllers about urgent VAT regulation changes taking effect in July 2018. With just six months to drive awareness, generate leads and create cross-selling opportunities, the team faced a tight timeline and the challenge of reaching a large, targeted audience before the new rules took effect.

Deloitte ran a multi‑channel campaign centered on ON24 webinars—live sessions with real‑time polling and Q&A, promoted weeks in advance and then archived for on‑demand viewing. The approach delivered strong engagement and measurable impact: a 50% registrant‑to‑attendee conversion rate, 300+ audience questions (900+ poll responses), and 400+ additional viewers from on‑demand access.

Deloitte

Igor Bielobradek

Senior Marketing Manager