Case Study: Datasite achieves 15% lead growth and bridges the digital-physical gap with ON24

DataSite bridges digital-physical gap with ON24, increases leads by 15%

Datasite, a global SaaS provider in mergers and acquisitions with roughly 1,000–5,000 employees, needed a single professional platform to deliver educational thought‑leadership, internal town halls and hybrid events to geographically dispersed teams and customers. Existing tools lacked engagement features (surveys, live Q&A), audience‑insight capture, sales‑enablement integration and robust support for global speakers, so Datasite sought a solution to bridge in‑person and remote experiences and improve lead generation.

Datasite implemented ON24 (Webcast Elite, Engagement Hub and Connect) to run live and on‑demand multi‑track events, embed engagement tools, and push interaction data via API into Salesforce and AEM; they also added captioning and plan to use auto‑translation. The platform delivered a seamless hybrid experience and measurable growth: more than 80% employee attendance, a 15% rise in engagement scores (2022 vs. 2021), 40% more product inquiries and a consistent 15% increase in leads.

Datasite

Meghan Velin

Internal Communications Manager