Case Study: CUNA Mutual Group achieves 172% registration increase and 62% registrant-to-attendee conversion with ON24 Virtual Environments

Cuna mutual group sees massive event attendance increase with on24 virtual environments

CUNA Mutual Group, a Madison-based insurance, financial services and technology company, depended on its annual Discovery Conference to engage credit unions but faced declining physical attendance as economic constraints limited travel and resources. Early webinar replacements lacked stable video streaming, robust interactivity and automated registration, preventing the company from matching the reach and engagement of its in-person events.

By moving to ON24 Virtual Environments—recreating an auditorium, exhibition hall and networking lounge and using ON24 Webcast Elite, virtual networking tools and automated registration—CUNA Mutual delivered an Online Discovery Conference that drew 1,907 registrants (a 172% average registration increase), achieved a 62% registrant-to-attendee conversion and averaged four hours of attendance per person, resulting in stronger engagement and interaction than prior physical events.

CUNA Mutual Group