Case Study: CUNA Mutual Group boosts event registration and engagement with ON24

CUNA Mutual Group boosts registrations 172% with ON24

CUNA Mutual Group, a leading insurance and financial services company, faced a challenge when economic pressures made its large, in-person "Discovery Conference" inaccessible for many clients. It initially tried using a basic conferencing tool for webinars but found the technology lacked critical features like a stable video platform and automated registration, preventing it from creating a high-quality, must-attend virtual event.

Using the ON24 Virtual Event Platform, CUNA Mutual Group recreated its conference experience online with an auditorium and networking lounge. The solution included ON24 Webcast Elite for presentations and tools for virtual networking and automated registration. ON24 helped the company achieve a massive registration increase to 1,907 people, a 62% registrant-to-attendee conversion rate, and an average attendance time of four hours, far exceeding the engagement of its previous physical events.

CUNA Mutual Group