Case Study: CUNA Mutual Group boosts event attendance and engagement with ON24 digital experiences

CUNA Mutual Group boosts event registrations to 1,907 with ON24

CUNA Mutual Group, a leading insurance and financial services company, faced a challenge when economic constraints made its must-attend physical "Discovery Conference" inaccessible for many clients. To replace this event, they initially used a basic webinar tool that lacked critical features like stable video streaming and automated registration. They turned to the ON24 Virtual Event Platform to build a high-quality digital alternative.

Using ON24's solutions, including Webcast Elite, CUNA Mutual Group recreated an in-person event experience with an auditorium and networking lounge. The solution provided an automated registration process that streamlined signups. This implementation by ON24 resulted in massive attendance growth, with 1,907 registrants—far exceeding the previous average of 600-800—and a high 62% conversion rate, while attendees stayed engaged for an average of four hours.

CUNA Mutual Group