Case Study: CSL Behring improves HCP engagement and captures first-party data with ON24

CSL Behring leverages ON24 to improve HCP engagement and capture first-party data

CSL Behring, a biotech and pharmaceutical company, was looking for a way to scale global healthcare professional (HCP) engagement and capture first-party data across a fragmented mix of virtual event tools. Before ON24, the team used platforms like Zoom and Teams, but inconsistent experiences and weak CRM integration meant attendee data was lost and events were hard to manage at scale.

By adopting ON24, CSL Behring launched more engaging webinars, on-demand content, and content hubs, with all engagement data flowing into Veeva CRM. This helped the company educate and engage 1,000+ current HCP customers, generate 100+ net-new HCP customers, and gain instant access to comprehensive insights that improved customer understanding and powered future outreach.

CSL Behring

Stuart Davis

Director of Customer Engagement for Marketing