Case Study: CSL Behring boosts HCP engagement and first-party data capture with ON24

CSL Behring engages 1,000+ HCP customers with ON24

CSL Behring, a global biotech firm, faced a challenge in scaling its digital engagement with healthcare providers (HCPs). Using disparate platforms like Zoom and Teams that lacked CRM integration, they were unable to capture valuable attendee data and struggled to create a seamless, multi-channel experience. They turned to the ON24 platform to overcome these obstacles.

By implementing ON24's webinars and content hubs, CSL Behring automated on-demand conversion and integrated engagement data directly into its Veeva CRM. This solution enabled them to generate over 100 net-new HCP customers and engage more than 1,000 existing ones. The data insights from ON24 helped sales teams act on informed perspectives and supercharged the company's content strategy for global impact.

CSL Behring