Case Study: CooperVision achieves 70% conversion of webinar attendees into sales conversations with ON24

Coopervision Turns 70% of Webinar Attendees into Sales Conversations with ON24

CooperVision, a global contact‑lens manufacturer, needed a digital-first way to launch a breakthrough myopia‑management technology when in‑person events weren’t possible. Facing a market saturated with video calls, the team wanted a memorable, differentiated approach to reach eye‑care professionals and grow a new category.

Using ON24, CooperVision ran a five‑chapter webinar series over five months—each session featured interactive consoles, polls, Q&A, content offers and expert panels to build a community and collect first‑party insights. The program attracted 1,000+ attendees (a 30% lift in average attendance), generated more leads than the team could follow up on, and converted over 70% of attendees into follow‑up sales conversations and pipeline.

CooperVision

Hamish Thrum

Senior Director MiSight APAC