Case Study: CooperVision achieves 70% webinar conversion rate with ON24

CooperVision drives 70% webinar follow-up rate with ON24

CooperVision, a leading manufacturer of contact lenses, faced the challenge of launching a breakthrough product for myopia management without the ability to conduct in-person sales events. They needed a digital-first strategy to stand out in a market saturated with video conferences and to effectively get their message to eye care professionals. They turned to the ON24 platform to create a unique and interactive webinar experience.

Using ON24, CooperVision built a five-month, five-chapter webinar series that was highly interactive, featuring polls, Q&A sessions, and links to educational resources. This approach generated over 1,000 attendees and a 70% conversion rate for follow-up requests. The ON24 solution enabled the company to generate a high volume of quality leads, build stronger customer relationships, and collect valuable first-party data to inform their sales and marketing efforts.

CooperVision