Case Study: CooperVision achieves 70% webinar conversion with ON24

CooperVision boosts webinar conversion to 70% with ON24

CooperVision, a leading contact lens manufacturer, faced the challenge of launching a new myopia management product without the ability to conduct in-person sales events. They needed a digital-first strategy to stand out in a crowded market and effectively reach eye care professionals. They turned to the ON24 platform for a solution.

Using the ON24 Intelligent Engagement Platform, CooperVision created a multi-chapter, interactive webinar series. This solution incorporated polls, Q&A, and downloadable resources to engage attendees throughout the buying journey. The result was a 30% increase in attendance and a remarkable 70% conversion rate of attendees into sales pipeline leads, generating more high-quality leads than the team could initially follow up with.

CooperVision