Case Study: ConnectWise achieves thousands of MQLs and a 42% registration-to-MQL conversion with ON24

ConnectWise scales digital engagement and generates thousands of MQLs with ON24

ConnectWise, a mid-to-large technology company, relied on webinars as a core part of its integrated marketing but found its previous platform limited: it couldn’t capture on‑demand engagement data, didn’t support simulive broadcasting, and required manual data exports that slowed sales follow-up and constrained program scale.

By migrating to ON24 and moving all marketing and partner webinars onto the platform, ConnectWise now averages nine webinars per month, uses automated simulive to scale globally without extra headcount, and integrates with Marketo while testing ON24’s AI-powered ACE and Key Moments. The shift delivered strong results: a 42% registration‑to‑MQL conversion rate, thousands of MQLs generated, more than 2,000 poll and survey responses, and faster, data‑driven follow‑up by sales.

ConnectWise

Martha Padilla

Digital Marketing Manager