Case Study: ConnectWise generates thousands of MQLs with ON24

ConnectWise drives 42% registration-to-MQL conversion with ON24

ConnectWise, a technology company, faced challenges scaling its webinar program with its previous platform. The limited capabilities, including an inability to capture engagement data from on-demand webinars and a lack of simulive broadcasting, were hindering demand generation and partner enablement. This created gaps in audience understanding and caused slow lead follow-up from their sales team.

By implementing the ON24 platform, ConnectWise scaled its program to an average of nine webinars per month. The solution included simulive broadcasting for global reach and a Marketo integration to capture and score engagement data for sales. Using ON24, ConnectWise achieved a 42% registration-to-MQL conversion rate, generating thousands of Marketing Qualified Leads and collecting valuable first-party data through high audience interaction.

ConnectWise