Case Study: ConnectAndSell quadruples inbound requests and doubles sales wins with ON24 Webcast Elite

Connectandsell - Customer Case Study

ConnectAndSell, founded in 2007, is a global leader in cloud-based sales acceleration technology that turns marketing leads into sales conversations. As its customer base and field force grew, the company found its WebEx platform lacked interactivity, branding and audience support for its bimonthly prospecting webinars and internal meetings.

In March 2014 ConnectAndSell moved to ON24 Webcast Elite, leveraging easy branded registration, reusable webcast consoles and a simple presenter workflow. The change doubled audiences through on-demand access, quadrupled inbound requests, doubled diagnostic evaluations and entry-level product sales, produced 47 wins in June (vs. the usual 20–25), and attracted increased interest from high-profile guest speakers.

ConnectAndSell

Chad Burmeister

Vice President, Sales & Marketing