Case Study: Confluent achieves 10x pipeline growth with ON24's Intelligent Engagement Platform

Confluent's strategic use of ON24 for global growth

Confluent, a data-streaming platform, needed to expand its global reach beyond English-speaking markets: many regional audiences could not consume its webinars, limiting demand generation and pipeline despite an active simulive program. The challenge was to localize and scale existing content to engage non-English-speaking regions without creating large amounts of net-new assets.

Using the ON24 Intelligent Engagement Platform—leveraging translation, automatic subtitling/captioning, content hubs, and Salesforce integration—Confluent localized top-performing webinars into five languages, created region- and persona-specific content hubs, and repurposed evergreen assets. The effort produced a 200% increase in global content and a 10x year‑over‑year increase in pipeline, earning Confluent ON24’s Global Scale Award.

Confluent

Nikki Cousins

Senior Marketing Manager