Case Study: Confluent achieves 10X pipeline growth with ON24

Confluent grows pipeline 10X with ON24

Confluent, a data streaming platform, faced the challenge of scaling its global webinar program to reach non-English speaking audiences and accelerate pipeline growth. Using the ON24 Intelligent Engagement Platform, the company needed to overcome language barriers and repurpose existing content to engage these underserved regions effectively.

ON24's solution enabled Confluent to automatically translate and subtitle its highest-performing webinars into five languages and distribute them via personalized content hubs. This strategy resulted in a 10x year-over-year increase in pipeline and a 200% increase in global content, allowing Confluent to engage new markets by repurposing existing assets without creating net new content.

Confluent