Case Study: Clearwater Analytics boosts lead generation with ON24

Clearwater Analytics boosts webinar lead generation with ON24 and 70-75% registration-to-attendee rates

Clearwater Analytics, a leading provider of investment accounting solutions, faced challenges with an unreliable webinar platform that delivered inconsistent experiences and even a complete system failure during a live event. Their previous solution caused high stress for producers and provided poor customer support, hindering their goal of using webinars for lead generation and establishing thought leadership. They turned to the ON24 platform to find a more sophisticated and reliable solution.

By implementing the ON24 Webcast Elite platform, Clearwater gained a cloud-based, marketing-optimized tool that simplified webinar delivery and automated processes like CPE certification. The solution from ON24 provided a professional and reliable experience, transforming their webinars into the company's second most effective lead-generating initiative. The results included an above-industry average registration-to-attendee ratio of 70-75% and such consistent success that Clearwater plans to double the number of webinars it runs.

Clearwater Analytics