Case Study: Cequence Security drives millions in pipeline with ON24

Cequence Security drives millions in pipeline with ON24

Cequence Security, a cybersecurity startup, faced a challenge with its underperforming webinar program, which had low participation and was not a priority for demand generation. The company's Vice President of Demand Generation sought a new, more robust platform to build pipeline and support business growth, leading them to partner with ON24 and utilize the ON24 Platform.

The solution involved using ON24's engagement tools and integrations to host frequent, targeted webinars. ON24 provided widgets for tracking audience intent, surveys for funnel insights, and integrations with Marketo and Salesforce for efficient data management. This revamped program generated thousands of leads and influenced millions of dollars in pipeline, achieving a 40% increase in attendee conversion.

Cequence Security